Established over seventy years ago, Universidad Iberoamericana Ciudad de Mexico (IBERO CM) IS one of the nation’s first private universities. At present, IBERO CM has a population of more than 11,400 students enrolled in 34 Bachelor Degree programs, 23 Master Degree programs, and 11 Ph. D. programs. Particularly, Ibero´S Design Department offers five bachelors in Design: Industrial, Graphic, Textile, Interactive and Fashion. A total of 1,400 students are enrolled in the Design Department. What distinguishes our Design Department is a successful relationship between design theory (critical analysis), research (insights and ideation), practice (synthesis), management (implementation), strategy and innovation (user’s research). The first program of Industrial Design in Mexico and Latin America started at the Universidad The first program of Industrial Design in Mexico and Latin America started at the Universidad Iberoamericana in 1955; since then, it has grown to be one of the most dynamic departments in the University.